Advert Analysis

Magnum Ice Cream Advertisement:

Primary – The target audience is around 30-50 years old because the advertisements are a lot darker tone, older themes to it, and more mature. Also, it can be catered to a “posher” audience due to the price tag on the brand compared to many other ice cream brands like Ben and Jerrys. The packaging uses a lot more darker tones than other brands as well. Magnum also uses dark chocolate which is a lot more adults enjoy it compared to the younger audience.  The main psychographic for this advert/product is the aspirer as shown by the advert, Magnum is sophisticated and posh. Aspirers may want to purchase this item as it is of high status.

Secondary – The target audience can also be for older teens starting from 16-17 years old as they are starting to turn into young adults and might like more “grown up food items”. As for psychographics, a primary audience would be more of a mainstream audience as they tend to like value for money- Magnum is a more expensive brand do should appeal to this mainstream audience.