The purpose of advertising is to try and sell a product to an audience by promoting the product. It is a message sent from a producer to let the consumer knows a product exists and how the product can bring benefits.
What is a 'Target Market'?
A 'Target Market', is the target audience that an advertiser wants to reach because their product would appeal to that specific range of people. A target market could be classified by age, gender, class etc.
How does advertising work?
Advertising creates an emotional need in the target audience . This is done through expressing the unique selling proposition.
Advertising creates an emotional need in the target audience . This is done through expressing the unique selling proposition.
What is 'Reach'?
'Reach', is the amount of people that an advert gets its message across to. Its the audience.
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