These are some of 'Old Spice's older print adverts. From all three of these adverts, we can tell that the primary target audience is a male audience who are slighty older as the first advertisement promotes buying Old Spice for your dad, the second promotes after shave and the third says 'Men's Toiletries'.These adverts may also be for a middle class demographic because the third poster promotes high positions such a a lawyer -this would be aimed at the middle class audience as they'd be more likely sophisticated enough to be in the roles promoted on the advert. The primary psychographic would be mainstreamers as these people are seen as the general public.
These aree some of 'Old Spice's' newest adverts,
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